Make Your Website Your Best Marketing Tool

There’s a lot of advice from so called experts about the best way to market your website floating around the web. Most advocate starting free blogs and using social bookmarking sites and surfing around commenting on other people’s blogs in order to drive traffic to your own, and then to direct traffic from your blog to your website. But wouldn’t it be more effective and less time consuming to direct traffic to your website? Some of those techniques actually do work, but they only work on a small scale. If you’re a business owner that is thinking big and you want to start racking up some serious website hits you need to go beyond those small business marketing tools and use your resources more effectively.

What is the single most effective marketing tool that you have? It’s your website! Your website tells people about you, and about your products and services. It lets them sign up for more information or make purchases, and gives them information about you. Your website is the most important marketing tool you have, and how are you using it? Are you promoting your website directly or are you wasting time promoting a blog that leads back to your website? You should be focusing all of your efforts on your website if you want to get more internet traffic.

Here are simple things that you can do to make your website work harder for you: Update the content on your website on a regular basis. You don’t need to add new items everyday but you should be adding a few new things at least once a week. That will keep people coming back to your site on a regular basis to see what’s new. People will get tired of a heavy sales pitch really quickly and start surfing right on by your site.

Instead of boring them with the pitch use articles and other information to keep them interested and to give them a reason to come back to the site. Making your site an authority site on a niche topic that happens to sell products or services is a fantastic way to draw internet traffic. Search engine optimize everything. Search engine optimization is an absolute necessity if you want to get thousands or even millions of hits a day. No other type of Internet marketing will ever be as effective or drive as much traffic as search engine optimization will.

If you try to appeal to a broad audience you won’t be very effective. Trying to get your site noticed on the web is much easier when you focus on a small niche and do whatever you can to attract that niche market. Even if you think that niche is too small to give you the success that you’re looking for do it anyway. You might not have a huge local population interested in that niche, but you could find millions of people all over the world searching for that niche online.

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